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10 Killer Secrets For Making Your Customers Respond To Your Email Now!
by: Dan Lok

Email has resulted in a revolution in marketing-an explosion in messaging.

For some it is a god-send, a technology and a method that allows people to sell products and services quickly and effectively.

For others, it's a doomsday machine, a spam filled mailbox filled with angry mail from people who will never again be customers.

Website Conversion Expert Dan Lok says you have to learn several special techniques before you can truly leverage and make maximum use email -- the Internet's wonderchild.

Here are some of the Dan's most important keys to successful email marketing campaigns:

1. Get Permission. Use web page sign up forms or post card return cards, but get permission in a valid way. Create and offer incentives for people to sign up online to receive value-added information.

2. Target carefully and make it relevant. Send only relevant email to opt-in subscribers. Develop and give people what they wanted and what you promised. Don't send email that is outside the scope of what was promised to people who opted in. Target and segment your subscriber base and tailor your messages to specific demographic characteristics.

3. Your Subject Line is Critical. Don't make it look or sound like spam. The purpose of the subject line is NOT to sell, but just to get people to open the email, that's it! Be careful of the words you select. Check your email against a spam checker to see that it doesn't contain words that will automatically result in deletion.

4. Use your personality. Talk in the first person. Develop your persona as a friend or as an expert. Define your persona based on your customers' needs and desires and based on professional behaviors.

5. Don't sell. Advise, advise, advise. Offer value-added problem solving information, advice, tools and help. Use email to get people to use your email as a reason to call you or visit your web site. Offer people more of what they like to build and your personal relationship and their satisfaction and your personal connection with your customer.

6. Create a single, clear and benefit laden call for action. Focus on getting people to take one action. Don't offer more than one action. Identify the action clearly and persuasively and track the results. Get them to click and go to a relevant landing page to net them to take further action.

7. Create a life-cycle campaign. Design a program that results in you sending out four to six messages over a six to eight week period. These recurring campaigns can be created in advance and operated in a totally automated fashion.

8. Use triggered email. Design and set up automated email campaigns so that when clients order product or sign up for items or request information online, that a suite of email messages are then sent to them periodically automatically.

9. Use email to get them to Click! Keep the email short - no more than 3 or 4 pages. Relate first paragraph to subject line. Drive people to a web page and then close the sale, don't try to close the sale with an email. Don't mention price or cost in email. The purpose of the email is to PRE-SELL, not to sell. Again, it's to get them CLICK, then go to your web page. Then you can do the selling there.

10. Comply with CAN-SPAM Act requirements. Send from a valid address. Respect all remove requests promptly. Never send a second email to someone who has requested removal.

About The Author

Dan Lok is widely known as "The World's #1 Website Conversion Expert!" But what do you care? Well, if you rush over to his site... I think you'll come to your own conclusion that he's the real deal when you see how much FREE (yet extremely valuable!) profit-producing info he's giving away. Check it out now at: http://www.WebsiteConversionExpert.com.

This is article about Rich Jerk. Nice article.

The Secret to the Rich Jerk’s Success
by: Michael Hole

We’ve all seen this Rich Jerk guy floating around the net claiming he’s worth millions. Whether or not it’s true, no one knows for sure.

But one thing we do know is that the Rich Jerk is popular. He’s well known and he’s selling tons of copies of his ebook that has now become infamous within the internet marketing community.

So how exactly did he achieve such phenomenal success? How does he expand his reach across a wide spread audience to pull in thousands of potential customers every single day?

Is it a revolutionary tactic that only a handful of marketing geniuses on the planet are capable of performing? Of course not. The Rich Jerk is successful primarily due to one thing: branding.

While you may be inclined to think branding is nothing more than a fancy logo or a spiffy business description, branding is actually a whole lot more.

The Rich Jerk has managed to create a tremendous buzz around his product because he’s branded himself effectively. He’s been able to surpass his competitors, create a unique model for his product, and has laid a solid foundation from which he can expand his business from.

To brand your business like the Rich Jerk you need to define who you are, what you do, how you do it, and your unique selling proposition or USP. This is what makes you different from your competitors and why customers should buy from you rather than someone else.

While this may seem daunting at first, it’s not really that difficult once you give it some focus.

For example, Holiday Inn and the Ritz Carlton are both hotels but they cater to two different types of people. One is for the average person or family looking to stay overnight on a budget, while the other is geared more towards business executives and celebrities.

While you may not have the resources these companies have, you can still create a memorable reputation for yourself by branding your business effectively.

The most important thing to strive for here is to stand out and be unique. People are attracted to almost anything if they know it’s rare.

While the concept of selling a product that teaches people how to make money online is not uncommon, the style of marketing that the Rich Jerk has chosen is very distinctive.

What other marketer do you know encourages people to buy his competitor’s product first because he’s confident you’ll fail with those and come crawling back to his?

It’s all about being creative and being original. Look at what others have done and then do something completely different. In this case, the Rich Jerk pretty much does the opposite of what most other marketers do.

Take his slogan or mission statement for example, it reads: “I’m better than you because I am rich.”

Again, you never see other marketers write things like that. This is why people are more drawn to the Rich Jerk over other products. He’s branded himself effectively and people have remembered it.

About The Author

Michael Hole is an online entrepreneur and is an absolute fanatic about the Rich Jerk. Frustrated with the lack of info other websites provided, he created the most in-depth review of the Rich Jerk complete with quotes and screenshots directly from the book itself. Before buying the Rich Jerk, you must visit: http://www.RichJerkReviewed.com.